Google’s smart home sell looks cluttered and incoherent

Google’s smart home sell looks cluttered and incoherent
If any aliens or technology ingenues were trying to understand what on earth a ‘smart home’ is yesterday, via Google’s latest own-brand hardware launch event, they’d have come away with a pretty confused and incoherent picture.
The company’s presenters attempted to sketch a vision of gadget-enabled domestic bliss but the effect was rather closer to described clutter-bordering-on-chaos, with existing connected devices being blamed (by Google) for causing homeowners’ device usability and control headaches — which thus necessitated another new type of ‘hub’ device which was now being unveiled, slated and priced to fix problems of the smart home’s own making.
Meet the ‘Made by Google’ Home Hub.
Buy into the smart home, the smart consumer might think, and you’re going to be stuck shelling out again and again — just to keep on top of managing an ever-expanding gaggle of high maintenance devices.
Which does sound quite a lot like throwing good money after bad. Unless you’re a true believer in the concept of gadget-enabled push-button convenience — and the perpetually dangled claim that smart home nirvana really is just around the corner. One additional device at a time. Er, and thanks to AI!
Yesterday, at Google’s event, there didn’t seem to be any danger of nirvana though.
Not unless paying $150 for a small screen lodged inside a speaker is your idea of heaven. (i.e. after you’ve shelled out for all the other connected devices that will form the spokes chained to this control screen.)
A small tablet that, let us be clear, is defined by its limitations: No standard web browser, no camera… No, it’s not supposed to be an entertainment device in its own right.
It’s literally just supposed to sit there and be a visual control panel — with the usual also-accessible-on-any-connected-device type of content like traffic, weather and recipes. So $150 for a remote control doesn’t sound quite so cheap now does it?
The hub doubling as a digital photo frame when not in active use — which Google made much of — isn’t some kind of ‘magic pixie’ sales dust either. Call it screensaver 2.0.
A fridge also does much the same with a few magnets and bits of paper. Just add your own imagination.
During the presentation, Google made a point of stressing that the ‘evolving’ smart home it was showing wasn’t just about iterating on the hardware front — claiming its Google’s AI software is hard at work in the background, hand-in-glove with all these devices, to really ‘drive the vision forward’.
But if the best example it can find to talk up is AI auto-picking which photos to display on a digital photo frame — at the same time as asking consumers to shell out $150 for a discrete control hub to manually manage all this IoT — that seems, well, underwhelming to say the least. If not downright contradictory.
Google also made a point of referencing concerns it said it’s heard from a large majority of users that they’re feeling overwhelmed by too much technology, saying: “We want to make sure you’re in control of your digital well-being.”
Yet it said this at an event where it literally unboxed yet another clutch of connected, demanding, function-duplicating devices — that are also still, let’s be clear, just as hungry for your data — including the aforementioned tablet-faced speaker (which Google somehow tried to claim would help people “disconnect” from all their smart home tech — so, basically, ‘buy this device so you can use devices less’… ); a ChromeOS tablet that transforms into a laptop via a snap-on keyboard; and 2x versions of its new high end smartphone, the Pixel 3.
There was even a wireless charging Pixel Stand that props the phone up in a hub-style control position. (Oh and Google didn’t even have time to mention it during the cluttered presentation but there’s this Disney co-branded Mickey Mouse-eared speaker for kids, presumably).
What’s the average consumer supposed to make of all this incestuously overlapping, wallet-badgering hardware?!
Smartphones at least have clarity of purpose — by being efficiently multi-purposed.
Increasingly powerful all-in-ones that let you do more with less and don’t even require you to buy a new one every year vs the smart home’s increasingly high maintenance and expensive (in money and attention terms) sprawl, duplication and clutter. And that’s without even considering the security risks and privacy nightmare.
The two technology concepts really couldn’t be further apart.
If you value both your time and your money the smartphone is the one — the only one — to buy into.
Whereas the smart home clearly needs A LOT of finessing — if it’s to ever live up to the hyped claims of ‘seamless convenience’.
Or, well, a total rebranding.
The ‘creatively chaotic & experimental gadget lovers’ home would be a more honest and realistic sell for now — and the foreseeable future.
Instead Google made a pitch for what it dubbed the “thoughtful home”. Even as it pushed a button to pull up a motorised pedestal on which stood clustered another bunch of charge-requiring electronics that no one really needs — in the hopes that consumers will nonetheless spend their time and money assimilating redundant devices into busy domestic routines. Or else find storage space in already overflowing drawers.
The various iterations of ‘smart’ in-home devices in the market illustrate exactly how experimental the entire  concept remains.
Just this week, Facebook waded in with a swivelling tablet stuck on a smart speaker topped with a camera which, frankly speaking, looks like something you’d find in a prison warden’s office.
Google, meanwhile, has housed speakers in all sorts of physical forms, quite a few of which resemble restroom scent dispensers — what could it be trying to distract people from noticing?
And Amazon now has so many Echo devices it’s almost impossible to keep up. It’s as if the ecommerce giant is just dropping stones down a well to see if it can make a splash.
During the smart home bits of Google’s own-brand hardware pitch, the company’s parade of presenters often sounded like they were going through robotic motions, failing to muster anything more than baseline enthusiasm.
And failing to dispel a strengthening sense that the smart home is almost pure marketing, and that sticking update-requiring, wired in and/or wireless devices with variously overlapping purposes all over the domestic place is the very last way to help technology-saturated consumers achieve anything close to ‘disconnected well-being’.
Incremental convenience might be possible, perhaps — depending on which and how few smart home devices you buy; for what specific purpose/s; and then likely only sporadically, until the next problematic update topples the careful interplay of kit and utility. But the idea that the smart home equals thoughtful domestic bliss for families seems farcical.
All this updatable hardware inevitably injects new responsibilities and complexities into home life, with the conjoined power to shift family dynamics and relationships — based on things like who has access to and control over devices (and any content generated); whose jobs it is to fix things and any problems caused when stuff inevitably goes wrong (e.g. a device breakdown OR an AI-generated snafu like the ‘wrong’ photo being auto-displayed in a communal area); and who will step up to own and resolve any disputes that arise as a result of all the Internet connected bits being increasingly intertwined in people’s lives, willingly or otherwise.
Hey Google, is there an AI to manage all that yet?

Source: Gadgets – techcrunch

The Google Assistant is now bilingual 

The Google Assistant is now bilingual 
The Google Assistant just got more useful for multilingual families. Starting today, you’ll be able to set up two languages in the Google Home app and the Assistant on your phone and Google Home will then happily react to your commands in both English and Spanish, for example.
Today’s announcement doesn’t exactly come as a surprise, given that Google announced at its I/O developer conference earlier this year that it was working on this feature. It’s nice to see that this year, Google is rolling out its I/O announcements well before next year’s event. That hasn’t always been the case in the past.
Currently, the Assistant is only bilingual and it still has a few languages to learn. But for the time being, you’ll be able to set up any language pair that includes English, German, French, Spanish, Italian and Japanese. More pairs are coming in the future and Google also says it is working on trilingual support, too.
Google tells me this feature will work with all Assistant surfaces that support the languages you have selected. That’s basically all phones and smart speakers with the Assistant, but not the new smart displays, as they only support English right now.

While this may sound like an easy feature to implement, Google notes this was a multi-year effort. To build a system like this, you have to be able to identify multiple languages, understand them and then make sure you present the right experience to the user. And you have to do all of this within a few seconds.
Google says its language identification model (LangID) can now distinguish between 2,000 language pairs. With that in place, the company’s researchers then had to build a system that could turn spoken queries into actionable results in all supported languages. “When the user stops speaking, the model has not only determined what language was being spoken, but also what was said,” Google’s VP Johan Schalkwyk and Google Speech engineer Lopez Moreno write in today’s announcement. “Of course, this process requires a sophisticated architecture that comes with an increased processing cost and the possibility of introducing unnecessary latency.”

If you are in Germany, France or the U.K., you’ll now also be able to use the bilingual assistant on a Google Home Max. That high-end version of the Google Home family is going on sale in those countries today.
In addition, Google also today announced that a number of new devices will soon support the Assistant, including the tado° thermostats, a number of new security and smart home hubs (though not, of course, Amazon’s own Ring Alarm), smart bulbs and appliances, including the iRobot Roomba 980, 896 and 676 vacuums. Who wants to have to push a button on a vacuum, after all.

Source: Gadgets – techcrunch

Digging deeper into smart speakers reveals two clear paths

Digging deeper into smart speakers reveals two clear paths
In a truly fascinating exploration into two smart speakers – the Sonos One and the Amazon Echo – BoltVC’s Ben Einstein has found some interesting differences in the way a traditional speaker company and an infrastructure juggernaut look at their flagship devices.
The post is well worth a full read but the gist is this: Sonos, a very traditional speaker company, has produced a good speaker and modified its current hardware to support smart home features like Alexa and Google Assistant. The Sonos One, notes Einstein, is a speaker first and smart hardware second.
“Digging a bit deeper, we see traditional design and manufacturing processes for pretty much everything. As an example, the speaker grill is a flat sheet of steel that’s stamped, rolled into a rounded square, welded, seams ground smooth, and then powder coated black. While the part does look nice, there’s no innovation going on here,” he writes.
The Amazon Echo, on the other hand, looks like what would happen if an engineer was given an unlimited budget and told to build something that people could talk to. The design decisions are odd and intriguing and it is ultimately less a speaker than a home conversation machine. Plus it is very expensive to make.
Pulling off the sleek speaker grille, there’s a shocking secret here: this is an extruded plastic tube with a secondary rotational drilling operation. In my many years of tearing apart consumer electronics products, I’ve never seen a high-volume plastic part with this kind of process. After some quick math on the production timelines, my guess is there’s a multi-headed drill and a rotational axis to create all those holes. CNC drilling each hole individually would take an extremely long time. If anyone has more insight into how a part like this is made, I’d love to see it! Bottom line: this is another surprisingly expensive part.

Sonos, which has been making a form of smart speaker for 15 years, is a CE company with cachet. Amazon, on the other hand, sees its devices as a way into living rooms and a delivery system for sales and is fine with licensing its tech before making its own. Therefore to compare the two is a bit disingenuous. Einstein’s thesis that Sonos’ trajectory is troubled by the fact that it depends on linear and closed manufacturing techniques while Amazon spares no expense to make its products is true. But Sonos makes speakers that work together amazingly well. They’ve done this for a decade and a half. If you compare their products – and I have – with competing smart speakers an non-audiophile “dumb” speakers you will find their UI, UX, and sound quality surpass most comers.
Amazon makes things to communicate with Amazon. This is a big difference.
Where Einstein is correct, however, is in his belief that Sonos is at a definite disadvantage. Sonos chases smart technology while Amazon and Google (and Apple, if their HomePod is any indication) lead. That said, there is some value to having a fully-connected set of speakers with add-on smart features vs. having to build an entire ecosystem of speaker products that can take on every aspect of the home theatre.
On the flip side Amazon, Apple, and Google are chasing audio quality while Sonos leads. While we can say that in the future we’ll all be fine with tinny round speakers bleating out Spotify in various corners of our room, there is something to be said for a good set of woofers. Whether this nostalgic love of good sound survives this generation’s tendency to watch and listen to low resolution media is anyone’s bet, but that’s Amazon’s bet to lose.
Ultimately Sonos is strong and fascinating company. An upstart that survived the great CE destruction wrought by Kickstarter and Amazon, it produces some of the best mid-range speakers I’ve used. Amazon makes a nice – almost alien – product, but given that it can be easily copied and stuffed into a hockey puck that probably costs less than the entire bill of materials for the Amazon Echo it’s clear that Amazon’s goal isn’t to make speakers.
Whether the coming Sonos IPO will be successful depends partially on Amazon and Google playing ball with the speaker maker. The rest depends on the quality of product and the dedication of Sonos users. This good will isn’t as valuable as a signed contract with major infrastructure players but Sonos’ good will is far more than Amazon and Google have with their popular but potentially intrusive product lines. Sonos lives in the home while Google and Amazon want to invade it. That is where Sonos wins.

Source: Gadgets – techcrunch