Google’s latest hardware innovation: Price

Google’s latest hardware innovation: Price
With its latest consumer hardware products, Google’s prices are undercutting Apple, Samsung and Amazon. The search giant just unveiled its latest flagship smartphone, tablet and smart home device, all available at prices well below their direct competitors. Where Apple and Samsung are pushing prices of its latest products even higher, Google is seemingly happy to keep prices low, and this is creating a distinct advantage for the company’s products.
Google, like Amazon and nearly Apple, is a services company that happens to sell hardware. It needs to acquire users through multiple verticals, including hardware. Somewhere, deep in the Googleplex, a team of number-crunchers decided it made more sense to make its hardware prices dramatically lower than competitors. If Google is taking a loss on the hardware, it is likely making it back through services.
Amazon does this with Kindle devices. Microsoft and Sony do it with game consoles. This is a proven strategy to increase market share where the revenue generated on the back end recovers the revenue lost on selling hardware with slim or negative margins.
Look at the Pixel 3. The base 64GB model is available for $799, while the base 64GB iPhone XS is $999. Want a bigger screen? The 64GB Pixel 3 XL is $899, and the 64GB iPhone XS Max is $1,099. Regarding the specs, both phones offer OLED displays and amazing cameras. There are likely pros and cons regarding the speed of the SoC, amount of RAM and wireless capabilities. Will consumers care that the screen and camera are so similar? Probably not.
Google also announced the Home Hub today. Like the Echo Show, it’s designed to be the central part of a smart home. It puts Google Assistant on a fixed screen where users can ask it questions and control a smart home. It’s $149. That’s $80 less than the Echo Show, though the Google version lacks video conferencing and a dedicated smart home hub — the Google Home Hub requires extra hardware for some smart home objects. Still, even with fewer features, the Home Hub is compelling because of its drastically lower price. For just a few dollars more than an Echo Show, a buyer could get a Home Hub and two Home Minis.
The Google Pixel Slate is Google’s answer to the iPad Pro. From everything we’ve seen, it appears to lack a lot of the processing power found in Apple’s top tablet. It doesn’t seem as refined or capable of specific tasks. But for view media, creating content and playing games, it feels just fine. It even has a Pixelbook Pen and a great keyboard that shows Google is positioning this against the iPad Pro. And the 12.3-inch Pixel Slate is available for $599, where the 12.9-inch iPad Pro is $799.
The upfront price is just part of the equation. When considering the resale value of these devices, a different conclusion can be reached. Apple products consistently resale for more money than Google products. On Gazelle.com, a company that buys used smartphones, a used iPhone X is worth $425, whereas a used Pixel 2 is $195. A used iPhone 8, a phone that sold for a price closer to the Pixel 2, is worth $240.
In the end, Google likely doesn’t expect to make money off the hardware it sells. It needs users to buy into its services. The best way to do that is to make the ecosystem competitive though perhaps not investing the capital to make it the best. It needs to be just good enough, and that’s how I would describe these devices. Good enough to be competitive on a spec-to-spec basis while available for much less.

Google Pixel 3 and Pixel 3 XL up close and hands-on

The Pixel 3’s best new features

Source: Gadgets – techcrunch

Happy 10th anniversary, Android

Happy 10th anniversary, Android

It’s been 10 years since Google took the wraps off the G1, the first Android phone. Since that time the OS has grown from buggy, nerdy iPhone alternative to arguably the most popular (or at least populous) computing platform in the world. But it sure as heck didn’t get there without hitting a few bumps along the road.

Join us for a brief retrospective on the last decade of Android devices: the good, the bad, and the Nexus Q.

HTC G1 (2008)

This is the one that started it all, and I have a soft spot in my heart for the old thing. Also known as the HTC Dream — this was back when we had an HTC, you see — the G1 was about as inauspicious a debut as you can imagine. Its full keyboard, trackball, slightly janky slide-up screen (crooked even in official photos), and considerable girth marked it from the outset as a phone only a real geek could love. Compared to the iPhone, it was like a poorly dressed whale.

But in time its half-baked software matured and its idiosyncrasies became apparent for the smart touches they were. To this day I occasionally long for a trackball or full keyboard, and while the G1 wasn’t pretty, it was tough as hell.

Moto Droid (2009)

Of course, most people didn’t give Android a second look until Moto came out with the Droid, a slicker, thinner device from the maker of the famed RAZR. In retrospect, the Droid wasn’t that much better or different than the G1, but it was thinner, had a better screen, and had the benefit of an enormous marketing push from Motorola and Verizon. (Disclosure: Verizon owns Oath, which owns TechCrunch, but this doesn’t affect our coverage in any way.)

For many, the Droid and its immediate descendants were the first Android phones they had — something new and interesting that blew the likes of Palm out of the water, but also happened to be a lot cheaper than an iPhone.

HTC/Google Nexus One (2010)

This was the fruit of the continued collaboration between Google and HTC, and the first phone Google branded and sold itself. The Nexus One was meant to be the slick, high-quality device that would finally compete toe-to-toe with the iPhone. It ditched the keyboard, got a cool new OLED screen, and had a lovely smooth design. Unfortunately it ran into two problems.

First, the Android ecosystem was beginning to get crowded. People had lots of choices and could pick up phones for cheap that would do the basics. Why lay the cash out for a fancy new one? And second, Apple would shortly release the iPhone 4, which — and I was an Android fanboy at the time — objectively blew the Nexus One and everything else out of the water. Apple had brought a gun to a knife fight.

HTC Evo 4G (2010)

Another HTC? Well, this was prime time for the now-defunct company. They were taking risks no one else would, and the Evo 4G was no exception. It was, for the time, huge: the iPhone had a 3.5-inch screen, and most Android devices weren’t much bigger, if they weren’t smaller.

The Evo 4G somehow survived our criticism (our alarm now seems extremely quaint, given the size of the average phone now) and was a reasonably popular phone, but ultimately is notable not for breaking sales records but breaking the seal on the idea that a phone could be big and still make sense. (Honorable mention goes to the Droid X.)

Samsung Galaxy S (2010)

Samsung’s big debut made a hell of a splash, with custom versions of the phone appearing in the stores of practically every carrier, each with their own name and design: the AT&T Captivate, T-Mobile Vibrant, Verizon Fascinate, and Sprint Epic 4G. As if the Android lineup wasn’t confusing enough already at the time!

Though the S was a solid phone, it wasn’t without its flaws, and the iPhone 4 made for very tough competition. But strong sales reinforced Samsung’s commitment to the platform, and the Galaxy series is still going strong today.

Motorola Xoom (2011)

This was an era in which Android devices were responding to Apple, and not vice versa as we find today. So it’s no surprise that hot on the heels of the original iPad we found Google pushing a tablet-focused version of Android with its partner Motorola, which volunteered to be the guinea pig with its short-lived Xoom tablet.

Although there are still Android tablets on sale today, the Xoom represented a dead end in development — an attempt to carve a piece out of a market Apple had essentially invented and soon dominated. Android tablets from Motorola, HTC, Samsung and others were rarely anything more than adequate, though they sold well enough for a while. This illustrated the impossibility of “leading from behind” and prompted device makers to specialize rather than participate in a commodity hardware melee.

Amazon Kindle Fire (2011)

And who better to illustrate than Amazon? Its contribution to the Android world was the Fire series of tablets, which differentiated themselves from the rest by being extremely cheap and directly focused on consuming digital media. Just $200 at launch and far less later, the Fire devices catered to the regular Amazon customer whose kids were pestering them about getting a tablet on which to play Fruit Ninja or Angry Birds, but who didn’t want to shell out for an iPad.

Turns out this was a wise strategy, and of course one Amazon was uniquely positioned to do with its huge presence in online retail and the ability to subsidize the price out of the reach of competition. Fire tablets were never particularly good, but they were good enough, and for the price you paid, that was kind of a miracle.

Xperia Play (2011)

Sony has always had a hard time with Android. Its Xperia line of phones for years were considered competent — I owned a few myself — and arguably industry-leading in the camera department. But no one bought them. And the one they bought the least of, or at least proportional to the hype it got, has to be the Xperia Play. This thing was supposed to be a mobile gaming platform, and the idea of a slide-out keyboard is great — but the whole thing basically cratered.

What Sony had illustrated was that you couldn’t just piggyback on the popularity and diversity of Android and launch whatever the hell you wanted. Phones didn’t sell themselves, and although the idea of playing Playstation games on your phone might have sounded cool to a few nerds, it was never going to be enough to make it a million-seller. And increasingly that’s what phones needed to be.

Samsung Galaxy Note (2012)

As a sort of natural climax to the swelling phone trend, Samsung went all out with the first true “phablet,” and despite groans of protest the phone not only sold well but became a staple of the Galaxy series. In fact, it wouldn’t be long before Apple would follow on and produce a Plus-sized phone of its own.

The Note also represented a step towards using a phone for serious productivity, not just everyday smartphone stuff. It wasn’t entirely successful — Android just wasn’t ready to be highly productive — but in retrospect it was forward thinking of Samsung to make a go at it and begin to establish productivity as a core competence of the Galaxy series.

Google Nexus Q (2012)

This abortive effort by Google to spread Android out into a platform was part of a number of ill-considered choices at the time. No one really knew, apparently at Google or anywhere elsewhere in the world, what this thing was supposed to do. I still don’t. As we wrote at the time:

Here’s the problem with the Nexus Q:  it’s a stunningly beautiful piece of hardware that’s being let down by the software that’s supposed to control it.

It was made, or rather nearly made in the USA, though, so it had that going for it.

HTC First — “The Facebook Phone” (2013)

The First got dealt a bad hand. The phone itself was a lovely piece of hardware with an understated design and bold colors that stuck out. But its default launcher, the doomed Facebook Home, was hopelessly bad.

How bad? Announced in April, discontinued in May. I remember visiting an AT&T store during that brief period and even then the staff had been instructed in how to disable Facebook’s launcher and reveal the perfectly good phone beneath. The good news was that there were so few of these phones sold new that the entire stock started selling for peanuts on Ebay and the like. I bought two and used them for my early experiments in ROMs. No regrets.

HTC One/M8 (2014)

This was the beginning of the end for HTC, but their last few years saw them update their design language to something that actually rivaled Apple. The One and its successors were good phones, though HTC oversold the “Ultrapixel” camera, which turned out to not be that good, let alone iPhone-beating.

As Samsung increasingly dominated, Sony plugged away, and LG and Chinese companies increasingly entered the fray, HTC was under assault and even a solid phone series like the One couldn’t compete. 2014 was a transition period with old manufacturers dying out and the dominant ones taking over, eventually leading to the market we have today.

Google/LG Nexus 5X and Huawei 6P (2015)

This was the line that brought Google into the hardware race in earnest. After the bungled Nexus Q launch, Google needed to come out swinging, and they did that by marrying their more pedestrian hardware with some software that truly zinged. Android 5 was a dream to use, Marshmallow had features that we loved … and the phones became objects that we adored.

We called the 6P “the crown jewel of Android devices”. This was when Google took its phones to the next level and never looked back.

Google Pixel (2016)

If the Nexus was, in earnest, the starting gun for Google’s entry into the hardware race, the Pixel line could be its victory lap. It’s an honest-to-god competitor to the Apple phone.

Gone are the days when Google is playing catch-up on features to Apple, instead, Google’s a contender in its own right. The phone’s camera is amazing. The software works relatively seamlessly (bring back guest mode!), and phone’s size and power are everything anyone could ask for. The sticker price, like Apple’s newest iPhones, is still a bit of a shock, but this phone is the teleological endpoint in the Android quest to rival its famous, fruitful, contender.

The rise and fall of the Essential phone

In 2017 Andy Rubin, the creator of Android, debuted the first fruits of his new hardware startup studio, Digital Playground, with the launch of Essential (and its first phone). The company had raised $300 million to bring the phone to market, and — as the first hardware device to come to market from Android’s creator — it was being heralded as the next new thing in hardware.

Here at TechCrunch, the phone received mixed reviews. Some on staff hailed the phone as the achievement of Essential’s stated vision — to create a “lovemark” for Android smartphones, while others on staff found the device… inessential.

Ultimately, the market seemed to agree. Four months ago plans for a second Essential phone were put on hold, while the company explored a sale and pursued other projects. There’s been little update since.

A Cambrian explosion in hardware

In the ten years since its launch, Android has become the most widely used operating system for hardware. Some version of its software can be found in roughly 2.3 billion devices around the world and its powering a technology revolution in countries like India and China — where mobile operating systems and access are the default. As it enters its second decade, there’s no sign that anything is going to slow its growth (or dominance) as the operating system for much of the world.

Let’s see what the next ten years bring.

Source: Mobile – Techcruch

This hack turns your old Kindle into a clock

This hack turns your old Kindle into a clock
If you have an old Kindle e-reader lying about then you’d best dig it up. This cool hack can turn your dead e-reader into a living clock that scours hundreds of books for exact times and displays the current time in a quote. It updates once a minute.
The project, available on Instrucables, requires a jailbroken Kindle and little else. The app uses quotes collected by the Guardian for an art project and includes writing from Charles Bukowski to Shakespeare.
Creator Jaap Meijers writes:
My girlfriend is a *very* avid reader. As a teacher and scholar of English literature, she reads eighty books per year on average.
On her wishlist was a clock for our living room. I could have bought a wall clock from the store, but where is the fun in that? Instead, I made her a clock that tells the time by quoting time indications from literary works, using an e-reader as display, because it’s so incredibly appropriate 🙂
Given that our family is apparently on our fifteenth Kindle in the household it only makes sense to repurpose one of these beasts into something useful. Don’t have a Kindle? You can visit a web-based version here.

Source: Gadgets – techcrunch