Movado Group acquires watch startup MVMT

Movado Group acquires watch startup MVMT
The Movado Group, which sells multiple brands, including Lacoste, Tommy Hilfiger and Hugo Boss, has purchased MVMT, a small watch company founded by Jacob Kassan and Kramer LaPlante in 2013. The company, which advertised heavily on Facebook, logged $71 million in revenue in 2017. Movado purchased the company for $100 million.
“The acquisition of MVMT will provide us greater access to millennials and advances our Digital Center of Excellence initiative with the addition of a powerful brand managed by a successful team of highly creative, passionate and talented individuals,” Movado Chief Executive Efraim Grinberg said.
MVMT makes simple watches for the millennial market in the vein of Fossil or Daniel Wellington. However, the company carved out a niche by advertising heavily on social media and being one of the first microbrands with a solid online presence.
“It provides an opportunity to Movado Group’s portfolio as MVMT continues to cross-sell products within its existing portfolio, expand product offerings within its core categories of watches, sunglasses and accessories, and grow its presence in new markets through its direct-to-consumer and wholesale business,” said Grinberg.

MVMT is well-known as a “fashion brand,” namely a brand that sells cheaper quartz watches that are sold on style versus complexity or cost. Their pieces include standard three-handed models and newer quartz chronographs.

Source: Gadgets – techcrunch

Original Stitch’s new Bodygram will measure your body

Original Stitch’s new Bodygram will measure your body

After years of teasing, Original Stitch has officially launched their Bodygram service and will be rolling it out this summer. The system can scan your body based on front and side photos and will create custom shirts with your precise measurements.

“Bodygram gives you full body measurements as accurate as taken by professional tailors from just two photos on your phone. Simply take a front photo and a side photo and upload to our cloud and you will receive a push notification within minutes when your Bodygram sizing report is ready,” said CEO Jin Koh. “In the sizing report you will find your full body measurements including neck, sleeve, shoulder, chest, waist, hip, etc. Bodygram is capable of producing sizing result within 99 percent accuracy compared to professional human tailors.”

The technology is a clever solution to the biggest problem in custom clothing: fit. While it’s great to find a service that will tailor your clothing based on your measurements, often these measurements are slightly off and can affect the cut of the shirt or pants. Right now, Koh said, his team offers free returns if the custom shirts don’t fit.

Further, the technology is brand new and avoids many of the pitfalls of the original body-scanning tech. For example, Bodygram doesn’t require you to get into a Spandex onesie like most systems do and it can capture 40 measurements with only two full-body photos.

“Bodygram is the first sizing technology that works on your phone capable of giving you highly accurate sizing result from just two photos with you wearing normal clothing on any background,” said Koh. “Legacy technologies on the market today require you to wear a very tight-fitting spandex suit, take 360 photos of you and require a plain background to work. Other technologies give you accuracy with five inches deviation in accuracy while Bodygram is the first technology to give you sub-one-inch accuracy. We are the first to use both computer vision and machine learning techniques to solve the problem of predicting your body shape underneath the clothes. Once we predicted your body shape we wrote our proprietary algorithm to calculate the circumferences and the length for each part of the body.”

Koh hopes the technology will reduce returns.

“It’s not uncommon to see clothing return rates reaching in the 40-50 percent range,” he said. “Apparel clothing sales is among the lowest penetration in online shopping.”

The system also can be used to measure your body over time in order to collect health and weight data as well as help other manufacturers produce products that fit you perfectly. The app will launch this summer on Android and iOS. The company will be licensing the technology to other providers that will be able to create custom fits based on just a few side and front photos. Sales at the company grew 175 percent this year and they now have 350,000 buyers that are already creating custom shirts.

A number of competitors are in this interesting space, most notably ShapeScale, a company that appeared at TechCrunch Disrupt and promised a full body scan using a robotic scale. This, however, is the first commercial use of standard photos to measure your appendages and thorax and it’s an impressive step forward in the world of custom clothing.

Source: Mobile – Techcruch

LIV is Kickstarting a beefy and bold chronograph for race lovers

LIV is Kickstarting a beefy and bold chronograph for race lovers
LIV Watches is a crowdfunding darling with a number of Kickstarted watches under its belt. Now it’s offering a unique set of watches to backers, including the Liv Genesis GX-AC, an automatic chronograph with date. The watch runs a Sellita Caliber SW500, visible through the see-through back, and features a screw down crown and massive metal pushers.
The company prides itself on the size of its watches and this piece is no exception. The GX-AC isn’t wildly big – at 46mm it’s just a bit bigger than most Android Wear watches – and it fits nicely thanks to a rounded rubber band that hugs the top and bottom of the case. There is a small running seconds hand at nine-o’clock and registers for minutes and hours at noon and six.

If you’ve seen automatic chronographs before you know what you’re in for – a standard movement encased in a special steel case that is designed to appeal to a certain demographic. LIV is also Kickstarting a number of other watches, including a Day-Date chronograph that is flight-inspired and a diver, so check them out. However, if you’re into this piece then you’re in for a treat. It starts at $790, far below most mechanical chronographs I’ve seen, and the workmanship and quality of this piece is quite nice.
I wore it a little over the past few weeks and found it very comfortable and easy to read. The running seconds hand is a bit small and the lume is limited to the pips and hands but as a fashion/everyday wear piece it’s excellent. If you particularly like the style – F1 racing meets Kylo Ren – then you’re probably going to like this thing and since they’ve already surpassed their goal and hit $602,000 you can expect delivery of your perk.
Again, watches like this one require a specific style and taste. The LIV is reminiscent of Alpina and Tissot in its case style and decoration and it pays homage to racing and speed. Grabbing a Swiss made watch for under $1,000 is a treat and this is a good example of the species and well worth a look.

Source: Gadgets – techcrunch

Bell & Ross releases a new watch for travelers

Bell & Ross releases a new watch for travelers
In my endless quest to get geeks interested in watches I present to you the Bell & Ross BR V2-93 GMT 24H, a new GMT watch from one of my favorite manufacturers that is a great departure from the company’s traditional designs.
The watch is a 41mm round GMT, which means it has three hands to show the time in the 12-hour scale and another separate hand that shows the time in a 24-hour scale. You can use it to see time zones in two or even three places and it comes in a nice satin-brushed metal case with a rubber or metal strap.
B&R is unique because it’s one of the first companies to embrace online sales after selling primarily in watch stores for about a decade. This means the watches are slightly cheaper — this one is $3,500 — and jewelers can’t really jack up the prices in stores. Further, B&R has a great legacy of making legible, usable watches, and this one is no exception. It is also a fascinating addition to the line. B&R has an Instrument series, which consists of large, square watches with huge numerals, and a Vintage series that hearkens back to WWII-inspired, smaller watches. This one sits firmly in the middle, taking on the clear lines of the Instrument inside a more vintage case.
Ultimately watches like this one are nice tool watches — designed for legibility and usability above fashion. It’s a nice addition to the line and looks like something a proper geek could wear in lieu of Apple Watches and other nerd jewelry. Here’s hoping.

Source: Gadgets – techcrunch

The X-ONE H1 is a new hybrid smartwatch for the fancy traveler

The X-ONE H1 is a new hybrid smartwatch for the fancy traveler
 Since the dawn of smartwatches the fancier watch lovers among us have wanted a mechanical watch with all the features of a smart watch. A few comers have attempted this nearly impossible feat and now the X-ONE H1 is now giving it a try. The X-ONE H1 has an internal mechanical movement that powers the hour, minute, and seconds hand, just like a regular automatic watch. Further, there is a… Read More

Source: Gadgets – techcrunch