GoPro launches TradeUp program to swap old cameras for discounts
GoPro is willing to take that old digital camera stuffed in your junk drawer even if it’s not a GoPro. Through a program called TradeUp, the camera company will discount the GoPro H6 Black $50 and Fusion $100 when buyers trade-in any digital camera. The company tried this last year for 60 days, but as of right now, GoPro is saying this offer does not expire.
This offer works with any digital camera, including old GoPros. It clearly addresses something we noticed years ago — there’s often little reason to buy a new GoPro because their past products were so good.
GoPro tried this in 2017 for 60 days and says 12,000 customers took advantage of the program.
The service is reminiscent of what wireless carries do to encourage smartphone owners to buy new phones. It’s a clever solution, though other options could net more money. Users could sell their camera on eBay or use other trade-in programs. Best Buy lets buyers trade-in old cameras, too, and currently gives $60 for a GoPro Hero3+ Black and $55 for a HD Hero 960.
GoPro is in a tough position, and this is clearly a plan to spur sales. The company’s stock is trading around an all-time low after a brief upswing following a report that Chinese electronic maker Xiaomi was considering buying the company. The company also recently started licensing its camera technology and trimmed its product line, while introducing a new, $200 camera.
GoPro to license camera lenses and sensors to third party manufacturers
GoPro is today announcing a multi-year deal with Jabil that aims to put GoPro technology in everything from police body cameras to video conferencing solutions. Through this agreement, Jabil will license GoPro’s design and intellectual property for use in approved third-party devices. This is the first time GoPro is letting other manufacturers build products with GoPro parts. The products will not be branded GoPro at this time.
GoPro has worked with Jabil since the GoPro Hero4, which was released in 2014. Jabil is a United States-based manufacturing firm that operates 90 facilities across 23 countries. Financial terms of this new agreement were not announced.
Irv Stein, Jabil’s vice president of Jabil Optics, said in a released statement that it sees “early market feedback indicating strong demand in the enterprise action camera segment for applications in smart homes, military, fire, police, rescue, and security.” And that’s just the beginning.
GoPro CTO Sandor Barna sees opportunity for GoPro to provide the lens and image sensors for video conferencing solutions, robotics and self-driving cars.
It seems GoPro is ready to expand from the action camera market and leverage its brand in other segments. This agreement allows for licensing a range of GoPro’s products and service including digital imaging and consumer products. At this time, third party action cameras are not allowed as the agreement only covers products that do not compete with GoPro’s products.
GoPro, whose stock is at an all-time low of less than $5.00, is struggling to stay afloat. The company just laid off a good chunk of its drone division and has struggled to find its footing even as the company releases new and improved products. This move could put GoPro on solid ground. Even though GoPro undeniably makes the best action cameras on the market, the company keeps losing value. It’s a smart move to leverage its brand through a partner to brand out into new markets.
Insta360 teases new ‘FlowState’ stabilization tech for 360 cameras
360-degree camera maker Insta360 just released a video that shows off a new feature it’s calling “FlowState,” which stabilizes a ‘flat,’ traditional HD video frame by extracting it from a 360 capture. This might be a familiar technique if you’ve followed what GoPro and Rylo are doing with their own 360 cameras, but Insta360’s take looks powerful and feature-rich, based on this clip.
As you can see, the stabilization tech not only produces video that looks like it’s shot on a gimbal, even for fast, bumpy action like from a camera mounted on a dog’s back, but also allows for interesting effects like following even very small moving objects (butterflies) and doing dramatic time dilation effects combined with cinematic pans.
Insta360 has noticed that a lot of action camera and smartphone gimbal users are interested in its line of 360-degree cameras, and has been working on user-friendly in which its 360-degree footage can be translated into more interesting traditional clips and movies.
The company’s Insta360 ONE already features automatic framing, free capture for HD resolution flat cropping and six-axis stabilization, so it seems like with FlowState Insta360 is hoping to up its game in these areas by easier to use and more effective. This clip doesn’t mention anything about new hardware, so it’s possible that whatever Insta360 is planning could come to existing devices, including the $299 Insta360 ONE.
We’ll know more on March 20, when the company details its latest feature in full, but it should have GoPro a bit worried if it works as advertised and comes in at a more attractive price point than the expensive GoPro Fusion.