HQ Trivia downloads spiral downward as it hits Apple TV

HQ Trivia downloads spiral downward as it hits Apple TV

HQ Trivia’s app store ranking has continued to sink the past three months, but it’s hoping a new version on your television could revitalize growth. HQ today launched an Apple TV app that lets users play the twice-daily live quiz game alongside iOS Android players. “Everything about the game is still the same – same questions, same time, same rules,” says a spokesperson, except you’ll play with the Apple TV remote instead of your phone’s screen. But that might not be enough to get HQ’s player count rapidly growing again.

According to App Annie’s app store ranking history, on iOS HQ has fallen from the No. 1 U.S. trivia game to No. 10, from the No. 44 game to No. 196, and from the No. 151 overall app to No. 585. It’s exhibited a similar decline on Android. Analytics firm Sensor Tower estimates HQ has seen 12.5 million lifetime installs by unique users, with about 68 percent on iOS. “Installs have been on the decline. For last month, we estimate them with about 560K, which is down from their height of more than two million per month back in February,” Sensor Tower’s head of mobile insights Randy Nelson tells TechCrunch.

 

The question is whether this is just a summer lull as people spend time outside and students aren’t locked in the schedule of school, or if HQ is in a downward spiral beyond seasonal fluctuations. But if we zoom out, you can see that HQ has been dropping down the charts through the school year since peaking in January. At one point it climbed as high as the No. 3 game and No. 6 overall app. The app’s record high of concurrent players has also declined from a peak of 2.38 million in late March.

[Update: The CEO of HQ Trivia parent company Intermedia Labs and the former co-founder of Vine, Rus Yusupov, weighed in on the decline in downloads and HQ’s plans. He says, “Games are a hits business and don’t grow exponentially forever,” signalling the drop-off was expected and the team is still optimistic. But he also notes that HQ is “developing new game formats, one of which we think is really special and complements Trivia nicely”, indicating that HQ will branch out beyond its 12-question everyone vs everyone approach.]

Meanwhile, new clones keep popping up. After the initial wave of Chinese live trivia apps, now U.S. television studios are getting into the mix. This week Fox unveiled FN Genius, which looks and works almost exactly the same as HQ. One of HQ’s long-time rivals, Trivia Crack, where users play asynchronously over the course of days, also declined earlier this year, but has bucked HQ’s trend and started rising on the App Store charts again. There are also new 1-on-1 trivia games like ProveIt that let players bet real money on whether they can outsmart their opponent.

Fox’s FN Genius. Image via Deadline

With themed games, celebrity hosts, big jackpots like a recent $400,000 prize and new features like the ability to see friends’ answers, HQ has tried to keep its app novel. But it’s also encountered cheaters and people playing with multiple phones that make normal players feel like they’ll never win. While the live aspect adds urgency, it also can feel interruptive with time as users aren’t always available for its noon and 6pm Pacific games. HQ may need to launch a second game app, come up with some new viral hooks or find ways to revive lapsed players if it’s going to make good on the $15 million its parent company raised in March.

 

Source: Mobile – Techcruch

Apple could bundle TV, music and news in a single subscription

Apple could bundle TV, music and news in a single subscription

According to a report from The Information, Apple could choose to bundle all its media offerings into a single subscription. While Apple’s main media subscription product is currently Apple Music, it’s no secret that the company is investing in other areas.

In particular, Apple has bought the distribution rights of many TV shows. But nobody knows how Apple plans to sell those TV shows. For instance, you could imagine paying a monthly fee to access Apple’s content in the TV app on your iPhone, iPad and Apple TV.

In addition to that, Apple acquired Texture back in March. Texture lets you download and read dozens of magazines with a single subscription. The company has partnered with Condé Nast, Hearst, Meredith, News Corp., Rogers Communications, and Time Inc. to access their catalog of magazines

Texture is still available, but it’s clear that Apple has bigger plans. In addition to reformatting and redistributing web content in the Apple News app, the company could add paid content from magazines.

Instead of creating three different subscriptions (with potential discounts if you subscribe to multiple services), The Information believes that Apple is going to create a unified subscription. It’s going to work a bit like Amazon Prime, but without the package deliveries.

For a single monthly or annual fee, you’ll be able to access Apple Music, Apple TV’s premium content and Apple News’ premium content.

Even if you don’t consume everything in the subscription, users could see it as a good value, which could reduce attrition.

With good retention rates and such a wide appeal, it could help Apple’s bottom line now that iPhone unit sales are only growing by 0.5 percent year over year. It’s still unclear when Apple plans to launch its TV and news offerings.

Source: Mobile – Techcruch

Apple TV gets Dolby Atmos and streamlined sign-ons for channels and services

Apple TV gets Dolby Atmos and streamlined sign-ons for channels and services
Apple TV, still definitely not a hobby, has some new features being added as it grows. Tim Cook mentioned there are 50 percent more users now than there were last year, and no doubt they’ll be happy with the addition of Dolby Atmos audio and some nice sign-on streamlining.
Apple TV is now the only streaming player to be both Dolby Atmos and Vision certified. Assuming you’ve got a 4K HDR-capable TV, it could be nice to have, as iTunes boasts the biggest selection of content for those — but because hardly anyone does, it’s more of an aspirational feature at present.
There are more than 100 video channels now after the addition of several live news and sports ones. In France, Apple TV will be the exclusive provider of Canal+, and in Switzerland, Apple has partnered with Salt for a similar exclusive. And Charter Spectrum will also be coming to Apple TV later this year, so around 50 million people will be able to watch their normal cable content through the device. Finally!
Helpfully, many of these apps won’t require a separate log-in, including Charter Spectrum — as any smart TV user or cable cutter knows, managing these logons can be incredibly annoying. So a single sign-on (or zero sign-on, in some cases) will be a boon.
It is unclear what this means for those of us who share passwords between friends and family. Possibly not good.
If you’re a TV background video aficionado, you’ll also be interested in the new orbital video of Earth that can be displayed while nothing else is going on. It’s exclusive to Apple.

Source: Gadgets – techcrunch

How to watch the live stream for today’s Apple WWDC keynote

How to watch the live stream for today’s Apple WWDC keynote
Apple is holding a keynote today at the San Jose Convention Center, and the company is expected to unveil new updates for iOS, macOS, tvOS, watchOS and maybe also some new hardware. At 10 AM PT (1 PM in New York, 6 PM in London, 7 PM in Paris), you’ll be able to watch the event as the company is streaming it live.
Apple is likely to talk about some new features for all its software platforms — WWDC is a developer conference after all. Rumor has it that Apple could also unveil some MacBook Pro update with new Intel processors.
If you have the most recent Apple TV, you can download the Apple Events app in the App Store. It lets you stream today’s event and rewatch old events. Users with old Apple TVs can simply turn on their devices. Apple is pushing out the “Apple Events” channel so that you can watch the event.
And if you don’t have an Apple TV, the company also lets you live-stream the event from the Apple Events section on its website. This video feed works in Safari and Microsoft Edge. And for the first time, Apple says that the video should also work in Google Chrome and Mozilla Firefox.
So to recap, here’s how you can watch today’s Apple event:

Safari on the Mac or iOS.
Microsoft Edge on Windows 10.
Maybe Google Chrome or Mozilla Firefox.
An Apple TV gen 4 with the Apple Events app in the App Store.
An Apple TV gen 2 or 3, with the Apple Events channel that arrives automatically right before the event.

Of course, you also can read TechCrunch’s live blog if you’re stuck at work and really need our entertaining commentary track to help you get through your day. We have a big team in the room this year.

Source: Gadgets – techcrunch