Google’s latest hardware innovation: Price

Google’s latest hardware innovation: Price
With its latest consumer hardware products, Google’s prices are undercutting Apple, Samsung and Amazon. The search giant just unveiled its latest flagship smartphone, tablet and smart home device, all available at prices well below their direct competitors. Where Apple and Samsung are pushing prices of its latest products even higher, Google is seemingly happy to keep prices low, and this is creating a distinct advantage for the company’s products.
Google, like Amazon and nearly Apple, is a services company that happens to sell hardware. It needs to acquire users through multiple verticals, including hardware. Somewhere, deep in the Googleplex, a team of number-crunchers decided it made more sense to make its hardware prices dramatically lower than competitors. If Google is taking a loss on the hardware, it is likely making it back through services.
Amazon does this with Kindle devices. Microsoft and Sony do it with game consoles. This is a proven strategy to increase market share where the revenue generated on the back end recovers the revenue lost on selling hardware with slim or negative margins.
Look at the Pixel 3. The base 64GB model is available for $799, while the base 64GB iPhone XS is $999. Want a bigger screen? The 64GB Pixel 3 XL is $899, and the 64GB iPhone XS Max is $1,099. Regarding the specs, both phones offer OLED displays and amazing cameras. There are likely pros and cons regarding the speed of the SoC, amount of RAM and wireless capabilities. Will consumers care that the screen and camera are so similar? Probably not.
Google also announced the Home Hub today. Like the Echo Show, it’s designed to be the central part of a smart home. It puts Google Assistant on a fixed screen where users can ask it questions and control a smart home. It’s $149. That’s $80 less than the Echo Show, though the Google version lacks video conferencing and a dedicated smart home hub — the Google Home Hub requires extra hardware for some smart home objects. Still, even with fewer features, the Home Hub is compelling because of its drastically lower price. For just a few dollars more than an Echo Show, a buyer could get a Home Hub and two Home Minis.
The Google Pixel Slate is Google’s answer to the iPad Pro. From everything we’ve seen, it appears to lack a lot of the processing power found in Apple’s top tablet. It doesn’t seem as refined or capable of specific tasks. But for view media, creating content and playing games, it feels just fine. It even has a Pixelbook Pen and a great keyboard that shows Google is positioning this against the iPad Pro. And the 12.3-inch Pixel Slate is available for $599, where the 12.9-inch iPad Pro is $799.
The upfront price is just part of the equation. When considering the resale value of these devices, a different conclusion can be reached. Apple products consistently resale for more money than Google products. On Gazelle.com, a company that buys used smartphones, a used iPhone X is worth $425, whereas a used Pixel 2 is $195. A used iPhone 8, a phone that sold for a price closer to the Pixel 2, is worth $240.
In the end, Google likely doesn’t expect to make money off the hardware it sells. It needs users to buy into its services. The best way to do that is to make the ecosystem competitive though perhaps not investing the capital to make it the best. It needs to be just good enough, and that’s how I would describe these devices. Good enough to be competitive on a spec-to-spec basis while available for much less.

Google Pixel 3 and Pixel 3 XL up close and hands-on

The Pixel 3’s best new features

Source: Gadgets – techcrunch

Tim Cook to Apple staff: $1TR in shareholder value isn’t what drives us

Tim Cook to Apple staff: TR in shareholder value isn’t what drives us

How should you feel to know your employer is far, far richer than Croesus?

As Apple CEO Tim Cook tells it — in a memo to staff, obtained by BuzzFeed News, re: yesterday’s news that the computer company Steve Jobs founded back in 1976 is now worth more than $1,000,000,000,000 — you should feel A) pretty stoked that your labor has helped achieve a significant financial milestone but also B) know it’s not a success metric to get hung up about because it’s the passion for innovation and creation (not the towering mounds of gold) that really counts and so C) please, after taking a moment, remember to get back to work.

Here’s what Cook actually wrote to Apple’s global “team” of circa 123,000 employees:

Team,

Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values.

It’s you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. I am deeply humbled by what you do, and it’s the privilege of a lifetime to work alongside you. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together.

Let’s take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our coworkers and all those who came before us at this remarkable company.

Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do. In today’s world, our mission is more important than ever. Our products not only create moments of surprise and delight, they empower people all around the globe to enrich their lives and the lives of others.

Just as Steve always did in moments like this, we should all look forward to Apple’s bright future and the great work we’ll do together.

Tim

Source: Mobile – Techcruch

iFixit finds dust covers in latest MacBook Pro keyboard

iFixit finds dust covers in latest MacBook Pro keyboard
Apple released a refreshed MacBook Pro this week and top among the new features is a tweaked keyboard. Apple says its quieter than the last version and in our tests, we agree. But iFixit found something else: thin, silicone barriers that could improve the keyboard’s reliability.
This is big news. Users have long reported the butterfly switch keyboard found in MacBook Pros were less reliable than past models. There are countless reports of dust and lint and crumbs causing keys to stick or fail. Personally, I have not had any issues, but many at TechCrunch have. To date Apple has yet to issue a recall for the keyboard..
iFixit found a thin layer of rubberized material covering the new butterfly mechanism. The repair outlet also points to an Apple patent for this exact technology that’s designed to “prevent and/or alleviate contaminant ingress.”
According to Apple, which held a big media unveiling for new models, the changes to the keyboard were designed to address the loud clickity-clack and not the keyboard’s tendency to get mucked up by dust. And that makes sense, too. If Apple held an event and said “We fixed the keyboards” it would mean Apple was admitting something was wrong with the keyboards. Instead Apple held an event and said “We made the keyboards quieter” admitting the past keyboards were loud, and not faulty.
We just got our review unit and will report back on the keyboard’s reliability after a day or two at the beach. Because science.

Source: Gadgets – techcrunch

You can now stream to your Sonos devices via AirPlay 2

You can now stream to your Sonos devices via AirPlay 2
Newer Sonos devices and “rooms” now appear as AirPlay 2-compatible devices, allowing you to stream audio to them via Apple devices. The solution is a long time coming for Sonos which promised AirPlay 2 support in October.
You can stream to Sonos One, Sonos Beam, Playbase, and Play:5 speakers and ask Siri to play music on various speakers (“Hey Siri, play some hip-hop in the kitchen.”) The feature should roll out to current speakers today.
I tried a beta version and it worked as advertised. A set of speakers including a Beam and a Sub in my family room showed up as a single speaker and a Sonos One in the kitchen showed up as another. I was able to stream music and podcasts to either one.
Given the ease with which you can now stream to nearly every device from every device it’s clear that whole-home audio is progressing rapidly. As we noted before Sonos is facing tough competition but little tricks like this one help it stay in the race.

Source: Gadgets – techcrunch

Next iPhone could be available in grey, white, blue, red and orange

Next iPhone could be available in grey, white, blue, red and orange
According to a supply chain report, Apple is preparing to release three iPhone lines this fall. One, a 5.8-inch iPhone X with improved specs and lower price. Two, a new 6.5-inch iPhone X Plus with an OLED screen. And three, a 6.1-inch iPhone with Face ID, which is said to come in a variety of colors including grey, white, blue, red and orange.
Ming-Chi Kuo reports, via 9to5mac, that the 6.5-inch iPhone X Plus is said to take the $1000 price point from the iPhone X. This will cause the next iPhone X to be less expensive than its current incarnation. The colorful 6.1-inch iPhone will be the least expensive model with a price tag around $700. Information about storage was not included in the report.
The least-expensive iPhone is said to resemble the iPhone X and include FaceID though Apple might concede the dual-camera option to the higher price models. The analyst expects this $700 option to account for 55% of new iPhone sales and increase through 2019.
If the part about the colors is correct, Apple is set introduce a slash of color to the monochrome phone market. Currently, phones are mostly available in greys and blacks with most vendors offering a couple of color options through special editions. That’s boring. Apple tried this in the past with its budget-minded iPhone 5c. Making its best-selling model available in colors is a distinct shift in strategy. It’s highly likely other firms such as Samsung and LG will follow the trend and push the smartphone world into a rainbow of colors.

Source: Gadgets – techcrunch

This could be Apple’s next iPhone USB-C fast charger

This could be Apple’s next iPhone USB-C fast charger
Right now, the cable that comes with a new iPhone does not plug into a new MacBook Pro without a dongle. #donglelife is for real. If this leak is correct, though, that wrong might soon be righted.
Photos have surfaced showing what is an engineering prototype of an Apple 18 W USB-C charger, which is supposedly to be bundled with the next iPhone. If correct, this will let owners take advantage of the iPhone’s fast charging capabilities without purchasing anything else. Plus, it will let users connect the iPhone to a MacBook Pro out of the box.
This rumor surfaced last year, too, though no photos ever surfaced to back up the claim.
If true, this adapter will mark the first major change in the iPhone’s wall charger. Apple has long bundled a 5W charger with the iPhone. It works fine, but does not supply the phone with the necessary power to charge at its fastest possible speed. Even if the photos here show something other than an official Apple product, chances are Apple is readying something similar. Previous leaks show something similar.
Apple included fast charging in the iPhone 8, iPhone 8 Plus and iPhone X but didn’t include the necessary charger to take advantage of the technology. Owners have to buy a third-party charger of the $50 30W charger from Apple.

Source: Gadgets – techcrunch

Apple is rebuilding Maps from the ground up

Apple is rebuilding Maps from the ground up

I’m not sure if you’re aware, but the launch of Apple Maps went poorly. After a rough first impression, an apology from the CEO, several years of patching holes with data partnerships and some glimmers of light with long-awaited transit directions and improvements in business, parking and place data, Apple Maps is still not where it needs to be to be considered a world class service.

Maps needs fixing.

Apple, it turns out, is aware of this, so It’s re-building the maps part of Maps.

It’s doing this by using first-party data gathered by iPhones with a privacy-first methodology and its own fleet of cars packed with sensors and cameras. The new product will launch in San Francisco and the Bay Area with the next iOS 12 Beta and will cover Northern California by fall.

Every version of iOS will get the updated maps eventually and they will be more responsive to changes in roadways and construction, more visually rich depending on the specific context they’re viewed in and feature more detailed ground cover, foliage, pools, pedestrian pathways and more.

This is nothing less than a full re-set of Maps and it’s been 4 years in the making, which is when Apple began to develop its new data gathering systems. Eventually, Apple will no longer rely on third-party data to provide the basis for its maps, which has been one of its major pitfalls from the beginning.

“Since we introduced this six years ago — we won’t rehash all the issues we’ve had when we introduced it — we’ve done a huge investment in getting the map up to par,” says Apple SVP Eddy Cue, who now owns Maps in an interview last week.  “When we launched, a lot of it was all about directions and getting to a certain place. Finding the place and getting directions to that place. We’ve done a huge investment of making millions of changes, adding millions of locations, updating the map and changing the map more frequently. All of those things over the past six years.”

But, Cue says, Apple has room to improve on the quality of Maps, something that most users would agree on, even with recent advancements.

“We wanted to take this to the next level,” says Cue. “We have been working on trying to create what we hope is going to be the best map app in the world, taking it to the next step. That is building all of our own map data from the ground up.”

In addition to Cue, I spoke to Apple VP Patrice Gautier and over a dozen Apple Maps team members at its mapping headquarters in California this week about its efforts to re-build Maps, and to do it in a way that aligned with Apple’s very public stance on user privacy.

If, like me, you’re wondering whether Apple thought of building its own maps from scratch before it launched Maps, the answer is yes. At the time, there was a choice to be made about whether or not it wanted to be in the business of Maps at all. Given that the future of mobile devices was becoming very clear, it knew that mapping would be at the core of nearly every aspect of its devices from photos to directions to location services provided to apps. Decision made, Apple plowed ahead, building a product that relied on a patchwork of data from partners like TomTom, OpenStreetMap and other geo data brokers. The result was underwhelming.

Almost immediately after Apple launched Maps, it realized that it was going to need help and it signed on a bunch of additional data providers to fill the gaps in location, base map, point-of-interest and business data.

It wasn’t enough.

“We decided to do this just over four years ago. We said, “Where do we want to take Maps? What are the things that we want to do in Maps? We realized that, given what we wanted to do and where we wanted to take it, we needed to do this ourselves,” says Cue.

Because Maps are so core to so many functions, success wasn’t tied to just one function. Maps needed to be great at transit, driving and walking — but also as a utility used by apps for location services and other functions.

Cue says that Apple needed to own all of the data that goes into making a map, and to control it from a quality as well as a privacy perspective.

There’s also the matter of corrections, updates and changes entering a long loop of submission to validation to update when you’re dealing with external partners. The Maps team would have to be able to correct roads, pathways and other updating features in days or less, not months. Not to mention the potential competitive advantages it could gain from building and updating traffic data from hundreds of millions of iPhones, rather than relying on partner data.

Cue points to the proliferation of devices running iOS, now numbering in the millions, as a deciding factor to shift its process.

“We felt like because the shift to devices had happened — building a map today in the way that we were traditionally doing it, the way that it was being done — we could improve things significantly, and improve them in different ways,” he says. “One is more accuracy. Two is being able to update the map faster based on the data and the things that we’re seeing, as opposed to driving again or getting the information where the customer’s proactively telling us. What if we could actually see it before all of those things?”

I query him on the rapidity of Maps updates, and whether this new map philosophy means faster changes for users.

“The truth is that Maps needs to be [updated more], and even are today,” says Cue. “We’ll be doing this even more with our new maps, [with] the ability to change the map real-time and often. We do that every day today. This is expanding us to allow us to do it across everything in the map. Today, there’s certain things that take longer to change.

“For example, a road network is something that takes a much longer time to change currently. In the new map infrastructure, we can change that relatively quickly. If a new road opens up, immediately we can see that and make that change very, very quickly around it. It’s much, much more rapid to do changes in the new map environment.”

So a new effort was created to begin generating its own base maps, the very lowest building block of any really good mapping system. After that, Apple would begin layering on living location data, high resolution satellite imagery and brand new intensely high resolution image data gathered from its ground cars until it had what it felt was a ‘best in class’ mapping product.

There is only really one big company on earth who owns an entire map stack from the ground up: Google .

Apple knew it needed to be the other one. Enter the vans.

Apple vans spotted

Though the overall project started earlier, the first glimpse most folks had of Apple’s renewed efforts to build the best Maps product was the vans that started appearing on the roads in 2015 with ‘Apple Maps’ signs on the side. Capped with sensors and cameras, these vans popped up in various cities and sparked rampant discussion and speculation.

The new Apple Maps will be the first time the data collected by these vans is actually used to construct and inform its maps. This is their coming out party.

Some people have commented that Apple’s rigs look more robust than the simple GPS + Camera arrangements on other mapping vehicles — going so far as to say they look more along the lines of something that could be used in autonomous vehicle training.

Apple isn’t commenting on autonomous vehicles, but there’s a reason the arrays look more advanced: they are.

Earlier this week I took a ride in one of the vans as it ran a sample route to gather the kind of data that would go into building the new maps. Here’s what’s inside.

In addition to a beefed up GPS rig on the roof, four LiDAR arrays mounted at the corners and 8 cameras shooting overlapping high-resolution images – there’s also the standard physical measuring tool attached to a rear wheel that allows for precise tracking of distance and image capture. In the rear there is a surprising lack of bulky equipment. Instead, it’s a straightforward Mac Pro bolted to the floor, attached to an array of solid state drives for storage. A single USB cable routes up to the dashboard where the actual mapping capture software runs on an iPad.

While mapping, a driver…drives, while an operator takes care of the route, ensuring that a coverage area that has been assigned is fully driven and monitoring image capture. Each drive captures thousands of images as well as a full point cloud (a 3D map of space defined by dots that represent surfaces) and GPS data. I later got to view the raw data presented in 3D and it absolutely looks like the quality of data you would need to begin training autonomous vehicles.

More on why Apple needs this level of data detail later.

When the images and data are captured, they are then encrypted on the fly immediately and recorded on to the SSDs. Once full, the SSDs are pulled out, replaced and packed into a case which is delivered to Apple’s data center where a suite of software eliminates private information like faces, license plates and other info from the images. From the moment of capture to the moment they’re sanitized, they are encrypted with one key in the van and the other key in the data center. Technicians and software that are part of its mapping efforts down the pipeline from there never see unsanitized data.

This is just one element of Apple’s focus on the privacy of the data it is utilizing in New Maps.

Probe data and Privacy

Throughout every conversation I have with any member of the team throughout the day, privacy is brought up, emphasized. This is obviously by design as it wants to impress upon me as a journalist that it’s taking this very seriously indeed, but it doesn’t change the fact that it’s evidently built in from the ground up and I could not find a false note in any of the technical claims or the conversations I had.

Indeed, from the data security folks to the people whose job it is to actually make the maps work well, the constant refrain is that Apple does not feel that it is being held back in any way by not hoovering every piece of customer-rich data it can, storing and parsing it.

The consistent message is that the team feels it can deliver a high quality navigation, location and mapping product without the directly personal data used by other platforms.

“We specifically don’t collect data, even from point A to point B,” notes Cue. “We collect data — when we do it —in an anonymous fashion, in subsections of the whole, so we couldn’t even say that there is a person that went from point A to point B. We’re collecting the segments of it. As you can imagine, that’s always been a key part of doing this. Honestly, we don’t think it buys us anything [to collect more]. We’re not losing any features or capabilities by doing this.”

The segments that he is referring to are sliced out of any given person’s navigation session. Neither the beginning or the end of any trip is ever transmitted to Apple. Rotating identifiers, not personal information, are assigned to any data or requests sent to Apple and it augments the ‘ground truth’ data provided by its own mapping vehicles with this ‘probe data’ sent back from iPhones.

Because only random segments of any person’s drive is ever sent and that data is completely anonymized, there is never a way to tell if any trip was ever a single individual. The local system signs the IDs and only it knows who that ID refers to. Apple is working very hard here to not know anything about its users. This kind of privacy can’t be added on at the end, it has to be woven in at the ground level.

Because Apple’s business model does not rely on it serving, say, an ad for a Chevron on your route to you, it doesn’t need to even tie advertising identifiers to users.

Any personalization or Siri requests are all handled on-board by the iOS device’s processor. So if you get a drive notification that tells you it’s time to leave for your commute, that’s learned, remembered and delivered locally, not from Apple’s servers.

That’s not new, but it’s important to note given the new thing to take away here: Apple is flipping on the power of having millions of iPhones passively and actively improving their mapping data in real time.

In short: traffic, real-time road conditions, road systems, new construction and changes in pedestrian walkways are about to get a lot better in Apple Maps.

The secret sauce here is what Apple calls probe data. Essentially little slices of vector data that represent direction and speed transmitted back to Apple completely anonymized with no way to tie it to a specific user or even any given trip. It’s reaching in and sipping a tiny amount of data from millions of users instead, giving it a holistic, real-time picture without compromising user privacy.

If you’re driving, walking or cycling, your iPhone can already tell this. Now if it knows you’re driving it can also send relevant traffic and routing data in these anonymous slivers to improve the entire service. This only happens if your maps app has been active, say you check the map, look for directions etc. If you’re actively using your GPS for walking or driving, then the updates are more precise and can help with walking improvements like charting new pedestrian paths through parks — building out the map’s overall quality.

All of this, of course, is governed by whether you opted into location services and can be toggled off using the maps location toggle in the Privacy section of settings.

Apple says that this will have a near zero effect on battery life or data usage, because you’re already using the ‘maps’ features when any probe data is shared and it’s a fraction of what power is being drawn by those activities.

From the point cloud on up

But maps cannot live on ground truth and mobile data alone. Apple is also gathering new high resolution satellite data to combine with its ground truth data for a solid base map. It’s then layering satellite imagery on top of that to better determine foliage, pathways, sports facilities, building shapes and pathways.

After the downstream data has been cleaned up of license plates and faces, it gets run through a bunch of computer vision programming to pull out addresses, street signs and other points of interest. These are cross referenced to publicly available data like addresses held by the city and new construction of neighborhoods or roadways that comes from city planning departments.

But one of the special sauce bits that Apple is adding to the mix of mapping tools is a full on point cloud that maps the world around the mapping van in 3D. This allows them all kinds of opportunities to better understand what items are street signs (retro-reflective rectangular object about 15 feet off the ground? Probably a street sign) or stop signs or speed limit signs.

It seems like it could also enable positioning of navigation arrows in 3D space for AR navigation, but Apple declined to comment on ‘any future plans’ for such things.

Apple also uses semantic segmentation and Deep Lambertian Networks to analyze the point cloud coupled with the image data captured by the car and from high-resolution satellites in sync. This allows 3D identification of objects, signs, lanes of traffic and buildings and separation into categories that can be highlighted for easy discovery.

The coupling of high resolution image data from car and satellite, plus a 3D point cloud results in Apple now being able to produce full orthogonal reconstructions of city streets with textures in place. This is massively higher resolution and easier to see, visually. And it’s synchronized with the ‘panoramic’ images from the car, the satellite view and the raw data. These techniques are used in self driving applications because they provide a really holistic view of what’s going on around the car. But the ortho view can do even more for human viewers of the data by allowing them to ‘see’ through brush or tree cover that would normally obscure roads, buildings and addresses.

This is hugely important when it comes to the next step in Apple’s battle for supremely accurate and useful Maps: human editors.

Apple has had a team of tool builders working specifically on a toolkit that can be used by human editors to vet and parse data, street by street. The editor’s suite includes tools that allow human editors to assign specific geometries to flyover buildings (think Salesforce tower’s unique ridged dome) that allow them to be instantly recognizable. It lets editors look at real images of street signs shot by the car right next to 3D reconstructions of the scene and computer vision detection of the same signs, instantly recognizing them as accurate or not.

Another tool corrects addresses, letting an editor quickly move an address to the center of a building, determine whether they’re misplaced and shift them around. It also allows for access points to be set, making Apple Maps smarter about the ‘last 50 feet’ of your journey. You’ve made it to the building, but what street is the entrance actually on? And how do you get into the driveway? With a couple of clicks, an editor can make that permanently visible.

“When we take you to a business and that business exists, we think the precision of where we’re taking you to, from being in the right building,” says Cue. “When you look at places like San Francisco or big cities from that standpoint, you have addresses where the address name is a certain street, but really, the entrance in the building is on another street. They’ve done that because they want the better street name. Those are the kinds of things that our new Maps really is going to shine on. We’re going to make sure that we’re taking you to exactly the right place, not a place that might be really close by.”

Water, swimming pools (new to Maps entirely), sporting areas and vegetation are now more prominent and fleshed out thanks to new computer vision and satellite imagery applications. So Apple had to build editing tools for those as well.

Many hundreds of editors will be using these tools, in addition to the thousands of employees Apple already has working on maps, but the tools had to be built first, now that Apple is no longer relying on third parties to vet and correct issues.

And the team also had to build computer vision and machine learning tools that allow it to determine whether there are issues to be found at all.

Anonymous probe data from iPhones, visualized, looks like thousands of dots, ebbing and flowing across a web of streets and walkways, like a luminescent web of color. At first, chaos. Then, patterns emerge. A street opens for business, and nearby vessels pump orange blood into the new artery. A flag is triggered and an editor looks to see if a new road needs a name assigned.

A new intersection is added to the web and an editor is flagged to make sure that the left turn lanes connect correctly across the overlapping layers of directional traffic. This has the added benefit of massively improved lane guidance in the new Apple Maps.

Apple is counting on this combination of human and AI flagging to allow editors to first craft base maps and then also maintain them as the ever changing biomass wreaks havoc on roadways, addresses and the occasional park.

Here there be Helvetica

Apple’s new Maps, like many other digital maps, display vastly differently depending on scale. If you’re zoomed out, you get less detail. If you zoom in, you get more. But Apple has a team of cartographers on staff that work on more cultural, regional and artistic levels to ensure that its Maps are readable, recognizable and useful.

These teams have goals that are at once concrete and a bit out there — in the best traditions of Apple pursuits that intersect the technical with the artistic.

The maps need to be usable, but they also need to fulfill cognitive goals on cultural levels that go beyond what any given user might know they need. For instance, in the US, it is very common to have maps that have a relatively low level of detail even at a medium zoom. In Japan, however, the maps are absolutely packed with details at the same zoom, because that increased information density is what is expected by users.

This is the department of details. They’ve reconstructed replicas of hundreds of actual road signs to make sure that the shield on your navigation screen matches the one you’re seeing on the highway road sign. When it comes to public transport, Apple licensed all of the type faces that you see on your favorite subway systems, like Helvetica for NYC. And the line numbers are in the exact same order that you’re going to see them on the platform signs.

It’s all about reducing the cognitive load that it takes to translate the physical world you have to navigate through into the digital world represented by Maps.

Bottom line

The new version of Apple Maps will be in preview next week with just the Bay Area of California going live. It will be stitched seamlessly into the ‘current’ version of Maps, but the difference in quality level should be immediately visible based on what I’ve seen so far.

Better road networks, more pedestrian information, sports areas like baseball diamonds and basketball courts, more land cover including grass and trees represented on the map as well as buildings, building shapes and sizes that are more accurate. A map that feels more like the real world you’re actually traveling through.

Search is also being revamped to make sure that you get more relevant results (on the correct continents) than ever before. Navigation, especially pedestrian guidance, also gets a big boost. Parking areas and building details to get you the last few feet to your destination are included as well.

What you won’t see, for now, is a full visual redesign.

“You’re not going to see huge design changes on the maps,” says Cue. “We don’t want to combine those two things at the same time because it would cause a lot of confusion.”

Apple Maps is getting the long awaited attention it really deserves. By taking ownership of the project fully, Apple is committing itself to actually creating the map that users expected of it from the beginning. It’s been a lingering shadow on iPhones, especially, where alternatives like Google Maps have offered more robust feature sets that are so easy to compare against the native app but impossible to access at the deep system level.

The argument has been made ad nauseam, but it’s worth saying again that if Apple thinks that mapping is important enough to own, it should own it. And that’s what it’s trying to do now.

“We don’t think there’s anybody doing this level of work that we’re doing,” adds Cue. “We haven’t announced this. We haven’t told anybody about this. It’s one of those things that we’ve been able to keep pretty much a secret. Nobody really knows about it. We’re excited to get it out there. Over the next year, we’ll be rolling it out, section by section in the US.”

Source: Mobile – Techcruch

Apple slapped with $6.6M fine in Australia over bricked devices

Apple slapped with .6M fine in Australia over bricked devices
Apple has been fined AUS$9M (~$6.6M) by a court in Australia following a legal challenge by a consumer rights group related to the company’s response after iOS updates bricked devices that had been repaired by third parties.
The Australian Competitor and Consumer Commission (ACCC) invested a series of complaints relating to an error (‘error 53’) which disabled some iPhones and iPads after owners downloaded an update to Apple’s iOS operating system.
The ACCC says Apple admitted that, between February 2015 and February 2016 — via the Apple US’ website, Apple Australia’s staff in-store and customer service phone calls — it had informed at least 275 Australian customers affected by error 53 that they were no longer eligible for a remedy if their device had been repaired by a third party.
Image credit: 70023venus2009 via Flickr under license CC BY-ND 2.0
The court judged Apple’s action to have breached the Australian consumer law.
“If a product is faulty, customers are legally entitled to a repair or a replacement under the Australian Consumer Law, and sometimes even a refund. Apple’s representations led customers to believe they’d be denied a remedy for their faulty device because they used a third party repairer,” said ACCC commissioner Sarah Court in a statement.
“The Court declared the mere fact that an iPhone or iPad had been repaired by someone other than Apple did not, and could not, result in the consumer guarantees ceasing to apply, or the consumer’s right to a remedy being extinguished.”
The ACCC notes that after it notified Apple about its investigation, the company implemented an outreach program to compensate individual consumers whose devices were made inoperable by error 53. It says this outreach program was extended to approximately 5,000 consumers.
It also says Apple Australia offered a court enforceable undertaking to improve staff training, audit information about warranties and Australian Consumer Law on its website, and improve its systems and procedures to ensure future compliance with the law.
The ACCC further notes that a concern addressed by the undertaking is that Apple was allegedly providing refurbished goods as replacements, after supplying a good which suffered a major failure — saying Apple has committed to provide new replacements in those circumstances if the consumer requests one.
“If people buy an iPhone or iPad from Apple and it suffers a major failure, they are entitled to a refund. If customers would prefer a replacement, they are entitled to a new device as opposed to refurbished, if one is available,” said Court.
The court also held the Apple parent company, Apple US, responsible for the conduct of its Australian subsidiary. “Global companies must ensure their returns policies are compliant with the Australian Consumer Law, or they will face ACCC action,” added Court.
We’ve reached out to Apple for comment on the court decision and will update this post with any response.
A company spokeswoman told Reuters it had had “very productive conversations with the ACCC about this” but declined to comment further on the court finding.
More recently, Apple found itself in hot water with consumer groups around the world over its use of a power management feature that throttled performance on older iPhones to avoid unexpected battery shutdowns.
The company apologized in December for not being more transparent about the feature, and later said it would add a control allowing consumers to turn it off if they did not want their device’s performance to be impacted.

Source: Gadgets – techcrunch

Leaked iPhone pics show glass back and headphone jack

Leaked iPhone pics show glass back and headphone jack
The headphone jack could still have a future in an iPhone. These leaked pics show an iPhone SE 2 with a glass back and headphone jack. Like the current iPhone SE, the design seems to be a take on the classic iPhone 5. I dig it.
The leak also states the upcoming device sports wireless charging, which puts it in line with the iPhone 8 and iPhone X.
Rumors have long stated that Apple was working on an updated iPhone SE. The original was released in March 16 and updated a year later with improved specs. With a 4-inch screen, the iPhone SE is the smallest iPhone Apple offers and also the cheapest.
WWDC in early June is the next major Apple event and could play host for the launch of this phone. Last month, around the iPhone SE’s birthday, Apple held a special event in a Chicago school to launch an education-focused iPad. It’s logical that Apple pushed the launch of this new iPhone SE to WWDC to give the iPad event breathing room.
While Apple cut the headphone jack from its flagship devices, the SE looks to retain the connection. It makes sense. The low-cost iPhone is key for Apple in growing markets across the world where the last two models helped grow iOS’s market penetration. This is Apple’s low-cost offering and thus suggests Apple doesn’t expect buyers to also spring for its wireless earbuds.
If released at WWDC or later in the year, the iPhone SE looks to serve consumers who enjoy smaller phones with headphone jacks. That’s me.

Source: Gadgets – techcrunch

MacOS finally gains external GPU support

MacOS finally gains external GPU support
The latest update to macOS provides support for external graphics card. Apple announced this would hit the OS last June at WWDC and now it’s finally here. The update allows Mac users to increase the graphical processing power through an external graphics card connected through Thunderbolt 3.
Perviously users had to buy an eGPU dev kit from Apple or employ unofficial means to enable external graphics cards, which meant Apple wouldn’t bail them out if something happened. The additional horsepower isn’t needed for general use, but the added graphics cards supercharge Macs for VR rendering and gaming. Only a handful of eGPUs are compatible with macOS so choose carefully before adding one to your rig.
The feature comes from the High Sierra 10.13.4 Combo Update which also adds Business Chat in Messages, a new iTunes and a super handy feature to Safari in which users can jump to the right-most open tab by using Command+9.

Source: Gadgets – techcrunch