The World Cup led to a record-breaking number of app downloads and consumer spend in Q2

The World Cup led to a record-breaking number of app downloads and consumer spend in Q2

The second quarter of 2018 was another record-breaker for mobile app downloads and revenue. According to a new report this week from App Annie, there were over 28.4 billion app downloads worldwide across both iOS and Google Play in the quarter, up 15 percent year-over-year. That number is even more remarkable because it doesn’t include reinstalls or updates – only new app downloads. In addition, consumer spending in apps was up 20 percent year-over-year to reach $18.5 billion across iOS and Google Play combined.

This is the most money spent in apps compared with any other quarter before, the report notes, topping the prior quarter’s record-breaking $18.4 billion in app revenue, and 27.5 billion downloads.

Much of the download activity in Q2 came from Google Play.

On its app marketplace alone, global downloads topped 20 billion, up 20 percent year-over-year and widening the gap between itself and iOS by 25 percent points to 160 percent. (See below).

This massive download growth is attributable largely to India, says App Annie .

The country was the biggest driver of download growth year-over-year in both absolute values and growth in market share. Indonesia also played a big role in Google Play downloads.

Meanwhile, the U.S., Russia and Saudi Arabia saw the largest growth in iOS downloads.

In particular, Google Play app downloads included growth in categories like games, video players and editors, and – not surprisingly, given the World Cup – sports applications. And on iOS, Sports apps were also the largest driver of global iOS downloads, followed by Finance and Travel apps.

The impact on the 2018 FIFA World Cup on sports app downloads was also highlighted last month by Sensor Tower, whose own analysis found that new installs of the five leading live TV on demand apps offering channels with the World Cup grew 77 percent during the first week of World Cup coverage, compared with the three preceding weeks (excluding the NBA Finals period).

Sports streaming service fuboTV saw the largest impact, growing at a whopping 713 percent and adding 309K new users in the U.S., while Hulu saw the smallest impact at 18 percent growth.

Single network apps grew, too, this earlier report said. FOX Sports downloads increased by 95x for the same period, while Telemundo Deportes En Vivo grew 444x, for example.

App Annie added that the top 3 sports apps in Android in the U.S. during the first three weeks of the tournament were Telemundo Deportes (#1), FOX Sports GO (#2), and FOX Sports (#3), in terms of average megabytes per user – an indication of users’ live-streaming activity. The apps were also new entrants to the top 10 list of apps by total time spent, compared with the three weeks directly prior.

In the U.K., over 6 million hours were spent in the top 10 sports apps on Android during the first 3 weeks of the World Cup, up 65 percent from the 3 weeks prior.

The World Cup also had an impact on consumer spending in apps in the quarter.

Sports apps on iOS were the third largest contributors to absolute growth in consumer spend and in market share in Q2, while Entertainment and Productivity apps were numbers one and two, respectively. In-app subscriptions for both Sports and Entertainment apps drove the consumer spending increases.

On Google Play, Games, Social, and Music & Audio apps saw the largest download growth, quarter-over-quarter.

However, despite the downloads and consumer spending in sports and TV apps, the charts of the top 10 apps by worldwide downloads and consumer spending look a lot like they usually do – with Facebook apps dominating the top 10 by downloads (Messenger, Facebook, WhatsApp and Instagram were the top  4).

And the top 10 apps by spending were still largely those subscription-based entertainment services like Netflix, Tencent Video, iQIYI, Pandora, Youku, and YouTube.

Source: Mobile – Techcruch

iOS App Store has seen over 170B downloads, over $130B in revenue since July 2010

iOS App Store has seen over 170B downloads, over 0B in revenue since July 2010

The App Store has seen over 170 billion downloads over the past decade, totaling over $130 billion in consumer spend. This data was shared this morning by app intelligence firm App Annie, which is marking the App Store’s 10th Anniversary with a look back on the store’s growth and the larger trends it’s seen. These figures aren’t the full picture, however – the App Store launched on July 10, 2008 with just 500 applications, but App Annie arrived in 2010. The historical data for this report, therefore, goes from July 2010 through December 2017.

That means the true numbers are even higher that what App Annie can confirm.

The report paints a picture of the continued growth of the App Store over the years, noting that iOS App Store revenue growth outpaces downloads, and that nearly doubled between 2015 to 2017.

iOS device owners apparently love to spend on apps, too.

The iOS App Store only has a 30 percent share of worldwide downloads, but accounts for 66 percent of consumer spend, the report says.

But this isn’t a complete picture of the iOS vs. Android battle, as Google Play isn’t available in China. App Annie’s data is incomplete on this front as it’s not accounting for the third-party Android app stores in China.

China today plays an outsized role, as App Annie has repeatedly reported, in terms of App Store revenue, even without Google Play. In fact, the APAC region accounts for nearly 60 percent of consumer spend – a trend that began in earnest with the October 2014 release of the iPhone 6 and 6 Plus in China.

But when you look back at the App Store trends to date (or, as of July 2010 – which is as far back as App Annie’s data goes), it’s the U.S. that leads by a slim margin. China has quickly caught up but the U.S. is still the top country for all-time downloads, with 40.1 billion to China’s 39.9 billion; and it has generated $36 billion in consumer spend to China’s $27.7 billion.

iPhone users are heavy app users, too, the report notes.

In several markets, users have 100 or more apps installed, including Australia, India, China, Germany, Brazil, Japan, South Korea, Indonesia, and France. The U.S., U.K., and Mexico come close, with 96, 90, and 89 average monthly apps installed in 2017, respectively.

Of course the numbers of apps used monthly are much smaller, but still range in the high 30’s to low 40’s, App Annie claims.

The report additionally examines the impact of games, which accounted for only 31 percent of downloads in 2017, but generated 75 percent of the revenue. The APAC regions plays a large role here as well, with 3.4 billion game downloads last year, and $19.3 billion in consumer spend.

Subscriptions, meanwhile, are a newer trend, but one that’s already boosting App Store revenues considerably, accounting for $10.6 billion in consumer spend in 2017. This is driven mainly by media streaming apps like Netflix, Pandora, and Tencent Video, for example, but Tinder makes a notable showing as one of the top five worldwide apps by revenue.

Thanks to subscriptions and other trends, App Annie predicts the worldwide iOS App Store revenue will grow 80 percent from 2017 to $75.7 billion by 2022.

And while the App Store today has over 2 million apps, it has seen over 4.5 million apps released on its store to date. Many of these have been removed by Apple or the developers, which is why the number of live apps is so much lower.

The full report with the charts included is here.

Source: Mobile – Techcruch